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25+ years in brand and ad research and consumer understanding — across Reddit, Google/YouTube, X/Twitter, and Ipsos, in the US, Argentina, and Brazil. I work closely with Marketing, Product, Sales, and GTM teams to turn complex data into clear stories that move things forward. From initial proposal to final presentation and activation — I've done it all.
RESEARCH I DO
Brand & Ads
Brand & Ads
Brand tracking, equity studies, ad effectiveness, creative testing, and campaign ROI measurement. Understanding what moves people — and proving it with data. Tags: Brand tracking · Ad effectiveness · Creative testing · Message testing
Foundational
Foundational
Quant, qual, and mixed-method studies that build the knowledge base teams rely on. Audience understanding, segmentation, consumer journey, and competitive intelligence. Tags: Survey design · Segmentation · Consumer journey · Vendor management
Thought leadership
Thought leadership
Research designed to be published. Industry reports, data narratives, and external partnerships that position your company as an authority in your market. Tags: Industry reports · Data storytelling · Agency partnerships · GTM support
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